Jerry Branch has been married to Christina Cruz Branch, Class of 1990, for 32 years. Their family includes daughter Sara and son-in-law Fredo Chavez, along with their three daughters, Aria, Sydney and Luna; as well as daughter Alex and son-in-law Bryan Contreras, who serves in the Marines.

Jerry attended Howard College & West Texas A&M University. He is currently the Director of Programs at Kids, Incorporated. In addition to serving on the Board of Directors for the Caprock Alumni Scholarship, Jerry also serves on the Board for the following organizations: Andrea's Project, Barrio Neighborhood Project, Wesley Community Center, and City of Amarillo Sports Commission.